Favorite Campaigns & Case Studies
at Cannes Lions 2026
Scroll to see what ads and campaigns that stood out to me during the awards ceremonies, and reviewing the cases in the basement of the Palais.
a Mother’s commentary
A Mother’s Commentary is about a mother whose son was wrongfully imprisoned in Algeria for 7 years, and only had access to one sports channel. So his mother went to the station, and on the 7th minute during one of his favorite soccer teams’ games (meant to represent the 7 years), and got to speak directly to her son for 30 seconds. This campaign was extremely emotional, and it reminded me of the lengths my own mother would go for me.
Club Deportivo Muncipal- The Thousand Sponsors of Muni
This ad was about a Peruvian soccer team that was suffering financial troubles. After losing their main corporate sponsor, they decided to get 1,000 tiny sponsors instead, and have every logo on the jersey. This ad stood out to me because it was innovative, a great idea because not only does it solve the financial problems, but also generates more natural publicity for the team based on the amount of personal connections the community now has.
(Won Sports Entertainment Grand Prix- Cannes 2026)
T-Rex Leather
This campaign is about creating lab grown leather from ancient T-Rex DNA. This is the first real time most people are hearing about lab grown leather, and I think it is very innovative to switch to lab grown- and it’s sustainable too!!
Heinz Ketchup- Look Familiar?
This Heinz ad showed how the shape of a take-away fries box is the same shape as their logo, and it was done on purpose. This ad really stood out to me because it is such a small detail, but it really sticks with you and now every time I see a fries box, I think of Heinz and that immediate mental association is exactly what they were looking to do with this ad.
(Won Print & Publishing Grand Prix- Cannes 2026)
Cerveza Victoria- Who’s waiting for you
This was another very emotional ad, and it told a moving story about a man and his connection to his dog. It referred to the Mexican belief that dogs can be guides into the afterlife, and it showed the dog waiting to be reunited with his owner. It was very sad because you could really see the strong relationship they had. That is why I think it was so successful in increasing sales for the company, given the fact that the product (beer) was barely shown.
(Won Gold Entertainment Lion- Cannes 2026)
Claude- Keep Thinking Campaign
This Claude ad series was finding a funny and unique way to make fun of other AI’s integrating ads that don’t contribute anything to the personal conversation you are having. This ad was light-hearted, and got the entire room laughing!
(Won Film Grand Prix - Cannes 2026)
